Friday, May 16, 2003
Mashburn, radio pioneer, dies
Worked for Jones
Kerr Times-Union staff writer
Mashburn, a broadcaster credited with making radio station WKTZ
the No. 1 "beautiful music" station in Jacksonville,
died May 8 at Memorial Hospital. He was 71 and had been hospitalized for
intestinal problems for more than two months.
arrangements are incomplete, said Paul Naugle of Greenlawn Cemetery.
Mashburn spent more than 50 years in the radio business, 47 of them in the
Jacksonville market. He had worked at other area stations but was back at WKTZ
working as general manager when he became ill, said Ken Jones, station
consultant whose family founded the station as Jones College Radio.
voice remains on the air electronically," Jones said. He recorded a number
of announcements and things called liners that remain on the air, Jones added.
Kennedy, another radio veteran now retired from the business, first met Mr.
Mashburn 40 years ago when both worked at Jones College Radio. They later worked
together at other Jacksonville stations.
absolutely lived and breathed radio, and he loved the Jones College Radio
format," Kennedy said. "Wayne is the person who put together the
hundreds and hundreds of hours of music you hear on the station. He handpicked
the music from thousands of albums and formatted it so that what you heard at
home was Wayne Mashburn."
said Mr. Mashburn was an innovator in being the first to have
helicopter-assisted traffic reports on radio here. He also was a pioneer in
doing remote broadcasts.
also started the 72 straight hours of Christmas music the station played,"
Kennedy said. "He refused to overplay Christmas music too early in the
season because he wanted to save it for the 72-hour play."
Mashburn closely guarded his personal life and was an extremely private
individual, Kennedy said. Mr. Mashburn worked in radio in the Carolinas and
Georgia before coming to Jacksonville.
writer Jessie-Lynne Kerr can be reached at (904) 359-4374 or via e-mail at firstname.lastname@example.org.